For example, an advertiser that chooses to advertise with coffee topics may also have their ads shown with craft beer topics. News reader Flipboard launches new ads targeting based on user interestsįlipboard adds better targeting to its advertising partners in the form of the advertising based on the interest graphs it has built for its users. Secondly, many news aggregators treat the publishers creating the content that they rely on “like a commodity,” whereas SmartNews treats them as “true partners.” For example, it’s working with select publishers like Business Insider, Bloomberg, BuzzFeed and Reuters on a program called SmartView First, where articles are presented in a custom format that gives publishers more revenue opportunities and better analytics.Ģ015. For one thing, it uses machine learning rather than human curation to “thoughtfully generate a news discovery experience” that’s personalized to each user.

But SmartNews has a few unique advantages. News aggregation apps seemed to everywhere a few years ago, and while they haven’t exactly disappeared, they didn’t turn into unicorns, with many of them acquired or shut down. SmartNews has closed $92 million round of funding at a valuation of $1.2 billion. However, one of the app’s key differentiators is how it works to pop users’ “filter bubbles” through its “News From All Sides” feature, which allows its users to access news from across a range of political perspectives.Ģ020. While the app’s content team includes former journalists, machine learning is used to pick which articles are shown to readers to personalize their experience. in 2014 and expanded its local news footprint early last year. Founded in 2012 in Japan, the company launched to the U.S. SmartNews, a news aggregation website and app that’s grown in popularity despite hefty competition from built-in aggregators like Apple News, has closed on $230 million in Series F funding. News aggregator SmartNews raises $230 million You can also use a note to welcome new followers, or share your thoughts and ideas with them.Ģ021.

Flipboard’s curators can now publish original content into their magazine in order to engage with their readers in a conversation. The notes feature offers an easy way to share ideas or start conversations, the company says. The launch made Flipboard the latest contender in the battle to relocate some of the online conversations taking place on Twitter onto its own platform instead. Flipboard launches its notes feature on iOS and Androidįlipboard has announced that it’s bringing its notes feature to its iOS and Android apps, two months after it launched the feature on the web.

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